The hottest thing going right now has to be the revision of the "FLAT" look. Gone are the days of "the higher the gloss the better the paint job", now everybody wants to see who can get the FLATTEST. Well as you can tell by this Avalanche we have 'flat' down pat at HARD Lifestyle. This truck debuted at SEMA Show 2007 and sure got some serious attention. When Jeff Mersey said "We are going FLAT!" he really meant FLAT...Hey Jeff, are you sure we couldn't get this truck just a little lower?....
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